Some of the things I've learnt along the way

Design for purpose, not attention

Desire to solve interesting problems is true north

Life punishes the vague wish and rewards the specific task

Start with gut, validate with users, iterate then ship

Be Bold. Be Real. Be Curious. Be Fast.

A good question is half way to the solution

Learning is a teamsport

You don’t learn by talking, learning happens while listening

Its easy to notice if people care about what they’re doing

Strong opinions loosely held

Be happy to be proven wrong

Always give a shit

Never be an asshole

Fight for the projects success, (with anyone)

Don’t create a sense of urgency, create a sense of purpose

Avoid making what you love to do being reduced to 'just' a career

Friction causes a spark

Always benefit the room, not drain it

Sometimes it takes a bulldozer to level the playing field

Reframe failure into learnings

Always deliver

Always make a decision

Always ask people what they want

Always fight for you team

Always be yourself, you're the best qualified

Chaos is an opportunity for growth

Comfort and progress rarely go hand in hand

Great teams build great products

Don’t try to solve everything, or you’ll end up with nothing

Be stubborn on the vision, but flexible on the details

If you're not making mistakes, you're not making anything

Don’t take flattery or criticism too seriously

You always know less and more than you think

Start from a place of truth

A bad attitude is the only true handicap

Strive for culture add, not just fit